zselyke szendrey is a creative consultant based in Amsterdam focusing on design concepts .
SHAPING SURROUNDINGS
SHAPING SURROUNDINGS
Beginning my design journey, my search for beauty has led me to a more personal form of storytelling. The feeling of coming into close contact with beautiful things is a profound informative experience. I draw inspiration from a wide range of subjects and things. My eye for style and aesthetics is informed by an inflow of rich inspiration, often rooted in art and design, as well as destinations and experiences brimming with style and culture.
A selection of work done between 2017-2022. More in detail under Projects
During Budapest Design Week 2017, Solinfo partnered in a showroom with the Hungarian multidisciplinary brand Studio Nomad, representing the best Danish design brands, displaying a selection from the collections of such premium design brands as Hay, &tradition, Normann Copenhagen, Montana, Gubi, and House Doctor. These iconic, modern, and utilitarian objects were presented in the shared, raw industrial space.
Danish Design exhibition
The deluxe booth design aims to highlight the premium brands the design showroom in Budapest carries. The interiors created in collaboration with the exhibitors are far more than the traditional expo booth design. At the Fair, partners have an opportunity to display their collections in an inspiring context, with the help of experienced interior designers, who make sure the design is flawless, the character timeless, and the impression unique. These lavishly decorated spaces bring the newest interior design trends and innovative movements to the audience.
Molteni C and Vitra booth design
What made these design fair installations special was that they did not need to meet specific expectations or a designated function, instead serving as a live moodboard to highlight the essence of the style on display. We aimed to give an impression, a summary of the colors, textures, shapes and elements denoting the given style description. As art director, I chose the styles, created the mood boards and defined the characters in each installation in cooperation with the designers, to give a progressive denotation of these trends.
Design Fair style spaces and Art Direction
The aesthetics of BMW's Wallis luxury car are framed by a progressive design garage during the design fair in Budapest. Industrial characters and premium use of materials brought a new dimension to the interior, complementing the space with a contemporary ballet orchestra. Elegance and characteristic solutions created by an innovative aluminum foam wall panel design with RGB lighting behind it.
BMW Booth design
Vitra showroom opening and Design week event
A conceptual showroom design and event organization for Solinfo in Budapest upon opening their brand new Vitra showroom in the heart of the city showcasing the latest collections for private and professional use. As an additional layer for brand awareness the company has been nominated to the Budapest Design Week to participate with a round table workshop discussing the present design principles with local multidisciplinary professionals.
Shaping the brand experience via providing functional, pleasing, eye-catching, platform specific and unique solutions, elevating design-consciousness. Being well versed in building brands, craving progressive solutions, and giving them an edge, a perspective that is unique to the clients keeping their vision in mind.
Brand Identity consultations
Design Fair design strategy
The compilation of the concept of the unrealized S/ALON BUDAPEST exhibition in 2020 was built on a cohesive element that had to meet many different aspects. The development of the system affects every detail of the exhibition and serves as a response to different situations during the preparation phase.
MARK ANGE Booth design
Marc Ange’s ‘An Extraordinary World’ exhibition was one of the highlights of the 2019 S/ALON BUDAPEST Fair. The unique collection by the French-Italian artist debuted at Milan Design Week in 2019, making its second appearance in Budapest. The entrancing interior featured pieces of furniture that were inspired by his childhood fears and nightmares, as well as more recent experiences of the artist.
Grohe bathroom and kitchen interiors representing their current collection on an annual design Fair. The interiors created in collaboration with the exhibitors are far more than the traditional expo booth design. At the Fair, partners have an opportunity to display their collections in an inspiring context, with the help of experienced, renowned interior designers, who make sure the design is flawless, the character timeless, and the impression unique. These lavishly decorated spaces bring the newest interior design trends and innovative movements to the discerning audience.
GROHE booth designs
Two entrance installations welcomed visitors at the S/ALON BUDAPEST Lakástrend Exhibitions - Supercolor Delicates and The entrancing shapes of Marc Ange. Boldly inspiring, detailed, vibrant and fresh concepts, with rhymes and contemporary modern elements that play with the proportions of colours, shapes and textures. They present spectacular visions that either form a composition or convey a kind of abstract representation of reality, inspiring the audience, introducing them to the world of the exhibition's one-floor showroom.
