Design Fair style spaces / Art Direction

The style spaces of S/ALON BUDAPEST were born as a result of a creative collaboration, with professional designers and exhibitors. An outstanding example of this was 8 prevalent trends coming to life in installations, building on the collections of partners. The installation of the so-called style interiors, where each area represented a significant interior design trend of 2019. The National Association of Interior Decorators worked closely with stylists of 0614 and under the art direction of Zselyke Szendrey to bring these style interiors to life. These installations weren’t meant to represent real or imaginary living spaces, but rather served as “spatial moodboards”. 

What made these installations special was that they did not need to meet specific expectations or a designated function, instead serving as a live moodboard to highlight the essence of the style on display. We aimed to give an impression, a summary of the colors, textures, shapes and elements denoting the given style description. As art directors, we chose the styles, created the mood boards and defined the characters in each installation, to give a progressive denotation of these trends.

Warm north

Concept: The perfect unity of function and comfort has become a reality. The Warm Nordic style was made for those who are in love with the elegance of Scandinavian design, but refuse to give up on a warm and homely environment. Warm, pastel colors, straight lines contribute to a calming atmosphere, while organic elements such as dry plant decoration light up the environment in a way that results in a balanced interior.

Designers: Tibor Takach-Batta, Monika Terpak

Feminine

Concept: The Feminine style interior sought to represent the ever-changing concept of femininity, especially in our modern times, resulting in an interior that combines subtle elegance with a passion for creativity and adventurous self-expression. This progressive interpretation of the Feminine style was complete with soft materials, round forms, strong linework and abstract artwork.

Designers: Ildiko Budai, Beata Kiszely; Brigitta Kosztyu

Globetrotter

Concept: The Traveller style has no strict rules. Here, instead of the clean boundaries of other interior design trends, the driving force of the visual aesthetics of the Traveller interior is self-expression. The eclectic setting results in a dreamlike, mystical world where items, objects and, really, memories of past adventures fill up the interior space, providing unexpected inspiration to visitors. Vibrant colors and the diverse range of furniture all become the tools of bold self-expression, bringing memories and imagination to life.

Designers: Ildiko Budai, Eva Ferenczi, Liliana Groz

Wabi Sabi

Concept: Organic shapes, natural material, subtle color choices and urban elegance were responsible for the elusive eminence of the simple, honest Wabi-sabi interior. Wabi-sabi itself is more than just a simple trend: it is an aesthetic quality whose origins are traced back to 14th century Japan, with imperfection and the acceptance of change in its center, as well as the harmonious relationship between human and nature. Wabi-sabi accepts and celebrates imperfection as well as inevitable change brought on by the passage of time, holding up a mirror to modern societies where the chase after perfection usually results in the lack of appreciation for real values.

Designer: Aniko Varga

Biophilia

Concept: The Biophilia interior took visitors closer to Nature. The grandiose plant installation evoked the popular atmosphere of urban jungles, and combined with organic furniture pieces this true oasis demonstrated a sustainable and balanced relationship between us and our surroundings.

Designers: Tibor Takach-Batta, Monika Terpak

Charmeur

Concept: Uncompromising luxury every day – The exclusive Charmeur interior evoked a mysterious atmosphere with its stunning surfaces, metallic details and dark tones. mesmerising visitors of the exhibition. Striking textures and a black color palette contributed to the masculine effect of the interior, while showcasing the unmistakable value of premium furniture pieces and flooring solutions in a subtle setting.

Designers: Edit Cseh, Katalin Petyerak

Memphis

Concept: The Memphis area erected a true monument to the ever-so-popular aesthetics of postmodernism that also proved to be a true haven for people who are always in motion, looking for new adventures. The visual senses of visitors were electrified by the abstract decoration, playful geometric elements, vibrant colors and bold furniture pieces - faithful to the legacy of Memphis Group, founded by Ettore Sottsass.

Designers: Eva Ferenczi, Liliana Groz

Raw

Concept: Industrial loft apartments, with their inclusion of vintage furniture pieces as well as modern design solutions and “raw” material use, are signature representatives of an urban, almost bohemian lifestyle. The Industrial style interior proved that these aesthetics can be easily applied to smaller spaces as well.

Designers: Kriszta Pongo, Tibor Magyar

Styling: 0614 Design / Timea Timar, Kata Hortobagyi

Art director and concepts: Zselyke Szendrey

Photo: Gergo Gosztom / S/ALON BUDAPEST